Mix all the rub ingredients together. You will use 3 Tbsp for recipe, store the rest for later use in an airtight jar or container.
Pat the roast dry with paper towel, place 3 Tbsp. Of spice mix into a large zip lock bag, place the meat into the bag and close. Shake well to cover the meat. * See Note.
Place the coffee, beef broth, jam, balsamic vinegar into a blender. Blitz until well combined.
Pour the liquid into the slow cooker and place the meat on top.
Cook for 5 hours on low.
Remove from slow cooker and shred with 2 forks.
Sauce
Pour the remaining sauce into a saucepan and boil until the liquid reduces and thickens slightly. (you can just leave as is and spoon over the top of the meat).
Serve
Serve with sweet potato mash and greens.
Recipe Notes
you can place the meat into the fridge at this stage to marinate overnight.
Any stone fruit jam will work here or a marmalade.